Join us on Bright iDIAs as Dr. Lou Shuman, founder and CEO of Cellerant Consulting Group, and Chief Marketing Officer Donovan Dichter share their distinct perspectives on guiding dental startups to success. Inspired by a lifelong connection to dentistry, Lou recalls his path from family dental practices to influential roles with industry giants and eventually founding Cellerant to help companies accelerate their growth. Together, Lou and Donovan unpack their partnership approach — from strategic brand-building to filling knowledge gaps essential for product launches — and discuss how Cellerant’s collaboration with DIA supports startups in navigating market challenges. They highlight the importance of mentorship, the latest technologies transforming oral health, and why focus and team-building are critical for early-stage companies. Tune in to gain insights into Cellerant’s mission to drive innovation and success in the dental industry.

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